Pre-liberalisation, Parle-G’s growth was slow as India was a closed economy. It is consumed by everybody today from a person sitting in a high rise in Nariman Point to a person somewhere in Dharavi. The brand has stayed true to its philosophy. Since then biscuits are considered as any other Indian snacking item. It was with this philosophy that this brand was launched in 1939 and was called Parle Glucose biscuits.” Mayank Shah, Deputy Marketing Manager, Parle Products, said, “The promoters thought that why can’t we have a biscuit made in India, meant for Indian people and accessible to the common man. A few Indian companies manufactured biscuits but they were very costly. Started by Mohanlal Dayal Chauhan way back in 1929 at Vile-Parle, a Mumbai suburb, Parle Products first launched an orange candy and then other confectionaries before entering the biscuit segment 10 years later in 1939.ĭuring the pre-Independence times, biscuits were considered a premium product as most of it was imported. Recently, a creative film production house prepared a tribute video for Parle-G. A tea shop owner in Jaipur has written a poem for the brand and always serves Parle-G biscuit packets complimentary with the tea. People have memories and stories to share with the brand. Parle-G is so much engrained in our lives that nobody would believe that glucose biscuits were earlier considered a western snacking item. BestMediaInfo met Parle G Marketing Manager Mayank Shah and Dhunji S Wadia of Everest Brand Solutions to trace its journeyĪkansha Mihir Mota | Mumbai | June 30, 2016 It has manufacturing units in six other countries namely the US, UK, Canada, New Zealand, Middle East and Australia.Parle Glucose to Parle-G: Journey of India’s most loved biscuitįrom ‘Swaad Bhare, Shakti Bhare’ to ‘Vo Pehli Waali Baat’, the brand has managed to remain a bestseller. Little did you know that Parle products are a hit worldwide. Not just that, but the survey also claims that 4551 Parle-G biscuits are being consumed at any given second in India. Also, did you know that the brand has a huge market of consumers in China? Parle-G sells more than all the other biscuit brands in China. The first Indian company to cross Rs 5,000 crore mark in salesĪccording to a Nielsen survey, Parle-G was the first Indian FMCG (Fast-Moving Consumer Goods) brand to cross the Rs 5,000 crore mark in retail sales. However, it’s believed if the monthly production of the biscuits is stacked side-by-side then it would be enough to cover the 7.25 lakh km distance between Earth and moon. However, all the rumours were put to rest when Parle Products’ group product manager, Mayank Shah, said that the kid in the picture is just an illustration which was made by Everest Creative’s artist Maganlal Daiya in the 60s.Īround 1 Billion Parle-G packets are produced monthly which are further sold in 5 million retail stores across the country and worldwide. Rumour has it that the baby girl is Neeru Deshpande and the picture was clicked by her father when she was about 4-year-old. Ever since then, there's been no change in the packaging or taste. Also, ‘G’ initially stood for ‘glucose’, which was later stated as ‘genius’ by a brand slogan. Keeping up with the competition with other biscuit brands, in 1985, they renamed the product as Parle-G. India’s most favourite biscuit was first baked in 1938. The House of Parle started with only 12 workers back then, which is now a full-grown family of 50,500 employees. Mohanlal Dayal, the founder of Parle-G, established the first Parle factory in 1929 in Vile Parle, Mumbai. Parle-G was established much before independence. But now that the sales are up people have urged the company to avoid plastic and change its packing to an alternate biodegradable material. Here are a few lesser-known facts, we bet you don’t know about your favourite biscuit.ĭid you know that Parle-G biscuits were initially sold wrapped in butter paper? It was much later that the packaging changed to plastic packets. Recently, the biscuit brand recorded a surge in sales during the coronavirus pandemic where not only the migrant workers were served Parle-G, but even people working from home stocked up their pantries. We have fond memories of pairing up the humble biscuit with chai, milk and at times just plain water. Parle-G is not an ordinary biscuit, it’s an emotion. 7 Lesser-Known Facts About The Humble Parle-G Biscuit We Bet Nobody Knows
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